Articles for Web and Blog.jpg
349.00
Including VAT

Writing Articles for Websites and Blogs


Welcome to the Writing Articles for Websites and Blogs Course at UK Writers College.


The demand for credible, well written online articles has never been greater. Thousands of companies, online magazines, nonprofits and small businesses need writers as they aim to build their brand online and attract visitors to their websites and blogs.

Whether you want to earn an income from writing web articles, or you want to write content for your own blog, or your job entails writing content for digital media - we will teach you the skills to write articles that will stand out among the millions on the web.
 
So brace yourself for a rigorous training over the next seven modules.

 

You will learn:

 
  • Key web writing and SEO strategies
  • How to write compelling openers that are web-friendly
  • Twenty key tips to write the body of an article
  • How to close your article
  • Where and how to sell articles online
 

Writing for the Web at UK Writers College


 

Course Details:


 

Students must complete:


 

Admission Requirements:


 
  • Cost: £ 349.00 GST inclusive
  • Modules: 7 Modules over 140 pages
  • Duration: Course can be completed at own pace within seven months
  • Start date: At any time; applications all year round
  • 19 writing exercises with feedback on each
  • 3 full length articles
  • Basic writing skills are essential
  • Computer skills, e-mail and Internet access required
  • No previous tertiary qualification required



 

Tutor for this course:


 
Lorraine Forrest-Turner | Tutor for UK Writers College Lorraine Forrest-Turner is a freelance copywriter, communications skills trainer, author and playwright.
She has worked on all sides of the words business – publishing, journalism and marketing communications – and specialises in business and marketing copy for companies such as BMW, Akzo Nobel, 3Mand the National Health Service. She also writes and delivers training and coaching programmes on writing web content, press releases, magazine articles, business copy, grammar and proofreading.

Lorraine is a member of the Professional Copywriters Network, the Chartered Institute of Public Relations, the Public Relations Consultants Association and Slough Writers Group. She hails from Aberdeen but has lived in Berkshire and Buckinghamshire most of her adult life.

You can read more about Lorraine here >


 
 

Course Curriculum



Module 1 – The Web Writing Industry Uncovered

  • Top questions about writing for online markets
  • How is web journalism different from print?
  • Basic features of a web article
  • Two-part assignment


Module 2 – Vital Web Writing Strategies

  • Key web writing strategies
  • SEO fundamentals
  • Where to find ideas
  • Choosing and analysing a target publication
  • Three-part assignment


Module 3 – Writing Eye-Catching Headlines and Intros

  • How to write a good headline for the net
  • Writing bylines and sub-headings
  • Choosing keywords
  • Four-part assignment


Module 4 – Mastering the Intro Paragraph

  • How to write a gripping lead paragraph
  • Two-part assignment


Module 5 – Writing Compelling Article Middles

  • Filling out paragraphs 2 – 10
  • Quoting experts
  • Working on logical flow
  • Avoiding plagiarism
  • Two-part assignment


Module 6 – Closing with a Bang!

  • Writing meaningful conclusions
  • Checking on chunking
  • Creating lists, sidebars and resource boxes
  • Four-part assignment


Module 7 – Polishing Your Article

  • Editing tips
  • Where to find work
  • Copyright issues
  • Tips for managing your writing business
  • Two-part assignment

 

 

How does the course work?


Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete writing exercises. In total, the course includes nineteen short writing assignments, all of which count towards the final result of the student. This includes three articles of publishable quality.

Once the writing assignment has been completed, and e-mailed to the lecturer, an assessment and feedback will be sent to the student, and the module will be considered complete. Students can also participate in ongoing online discussions by posting comments about the materials covered in the course or other issues pertaining to writing in the college blog.

 

Conditions of Certification:


Students will receive a UK Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 19 assignments
  • The course must have been completed within seven months of registration.
  • Students are expected to attain a minimum average of 50% for the course
 

Minimum Estimated Time Commitment:

 
  • Reading time: 14 hours
  • Writing time: up to 15 hours
  • Research time: 5 - 10 hours, depending on the complexity of the selected topics for articles.
 


Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos or Nichola a call at +44 1892 710877. We can tell you about going rates in the field, chance of publishing success and general writing career options both in the UK and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
 
 


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