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ONLINE COPYWRITING COURSE

This 8-module online Copywriting Course provides an introduction to the thinking and writing skills required by the copywriter. It shares techniques for developing relevant advertising concepts. Students also learn how to write advertisements and promotional material for print media, radio, websites, banner ads and non-traditional media.

You will learn:

• The role of conceptual thinking in effective advertising communication
• Techniques for generating relevant advertising ideas
• The writing skills needed to become an effective communicator
• The strategy and objective behind the writing
• How to write in a way that meaningfully connects with customers
• How to write advertising communication that boosts sales or business opportunities
• The skills needed to write for different media channels
• How to write for print media, radio, websites, banner ads and non-traditional media.

Study one-to-one with an expert in the field, and receive feedback on your copywriting in 8 written assignments.