AI and the Role of the Copywriter
Can AI replace copywriters? JANA DU PLESSIS MÜLLER investigates. We copywriters often bristle at the mention of AI and its role in our profession – and with good reason. Company leaders have been asking an uncomfortable question: ‘Why should I hire a copywriter when AI can generate the content for me?’ Of course, the intention […]
The Writer Turned Accidental Chatelaine
It wasn’t a long-held dream to move to France and buy a château, but that’s just what journalist Rebecca Jones and her family did. Here’s their story. BY ELIZABETH DITTMER (Photographs: Rebecca Jones) Nestled in the French countryside not far from Le Mans, down a long driveway bordered by tall, willowy trees on one side […]
Logical Flow: The Choreography of Smooth Writing
More than just words on a page, writing is an art – an exquisite dance of words and ideas. But what’s the subtle balance, the pulsating rhythm, that ensures a graceful performance? That’s where logical flow takes centre stage. Raising the curtain on logical flow Picture your narrative as a ballet where every dancer is […]