Writing from Personal Experience: Nine Tips and Techniques

For some articles, writing from personal experience is an excellent way to captivate your audience. Readers crave authenticity, and it doesn’t get much more authentic than sharing your own, honest perspective. Here are nine tips and techniques to transform your personal experiences into impactful articles. Identify your purpose: Before you write anything, determine why you […]
Should Copy and Content Writers Be Worried about ChatGPT and AI technology?

A collective groan can be heard around the world as copy and content writers grapple with the arrival of ChatGPT and other AI technology – wondering if they will become as redundant as Betamax video players. Here’s our take on the situation. The short answer is no. Don’t be worried. The more complicated answer is […]
10 Simple Tips to Polish Your Prose: What Do Great Writers Do?

Whether you’re writing a novel, short story, blog post or article, these ten simple strategies will help to refine your piece and make it shine. 1. Make a great first impression. In the age of social media, the written word faces stiff competition from more visual content. Offer your reader something irresistible to entice them […]