Writing SEO and GEO Content for Websites Course
Writing SEO and GEO Content for Websites Course
Become a Web Copywriter!
Learn how to write compelling,
optimised content for websites
The Writing SEO and GEO content for websites Course teaches you how to write compelling content that not only engages website visitors but helps them find your content via AI-driven platforms such as ChatGPT, Claude and Gemini, as well as traditional search engines such as Google.
Be at the forefront of this exciting writing field
A web copywriter knows how to write effective content for different website pages and understands the vital importance of Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).
The ‘Writing SEO and GEO content for websites’ course is for you if you want to:
- use SEO and GEO to help people find your or your clients’ content and websites
- create Home pages that encourage visitors to stay and go elsewhere on the site
- write About Us pages that engage clients or customers
- craft Service and/or Product pages that lead to further interest and sales
- earn money as a freelance web copywriter
- be your own boss and work for clients around the world
No Automated Marking
We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!
A Flexible Schedule
Work wherever and whenever you want. You can easily fit our courses around work and other commitments.
Relevant, Usable Content
Easy-to-digest course notes that capture a lifetime of writing experience, ready for you to apply to your own writing.
Ongoing Assessment
Your writing is assessed continuously as your course progresses.
Expert, Individual Feedback
Get prompt, honest, detailed feedback on every assignment from an award-winning writer. We focus on your unique writing strengths.
No Peer Reviews!
You will only be assessed by your tutor, a leader in their field. No more guessing and wondering how to write; you'll be guided line by line.
A Fast, Efficient Way to Get the Web Writing Training You Need
Master web writing techniques
Learn to use SEO and GEO tools to improve search
‘Writing SEO and GEO content for websites’ teaches you how to produce effective website copy that helps website rank higher in search engine results and be cited in AI answers.
Over six modules, you will learn effective SEO and GEO strategies that help you write compelling headlines, powerful calls to action and engaging content.
Websites generally have a mix of ‘static’ pages, such as product and service pages, and rolling content pages, such as news stories and blog posts. These serve different purposes and need to be written differently. This course gives you the skills you need to make these pages relevant to both human audiences and search engines.
In this course, you will learn:
- effective SEO and GEO practices
- the basics of copywriting
- how to identify and write for your target audience
- how to drive relevant traffic to your landing page
- how to write optimised copy for a range of pages, including landing, home, about us, products and blogs
Note: this course will teach you how to write excellent content for mainly static pages. While it includes a short section on how to write a blog post, if you want to learn how to produce long-form content for blogs and online sites, see the following specialist courses on offer at NZ Writers’ College: Writing Articles for Websites and Blogs or Freelance Journalism.
A Fast, Efficient Way to Get the Web Writing Training You Need
‘Writing SEO and GEO content for websites’ teaches you how to produce effective website copy that helps website rank higher in search engine results and be cited in AI answers.
Over six modules, you will learn effective SEO and GEO strategies that help you write compelling headlines, powerful calls to action and engaging content.
Websites generally have a mix of ‘static’ pages, such as product and service pages, and rolling content pages, such as news stories and blog posts. These serve different purposes and need to be written differently. This course gives you the skills you need to make these pages relevant to both human audiences and search engines.
In this course, you will learn:
- effective SEO and GEO practices
- the basics of copywriting
- how to identify and write for your target audience
- how to drive relevant traffic to your landing page
- how to write optimised copy for a range of pages, including landing, home, about us, products and blogs
Note: this course will teach you how to write excellent content for mainly static pages. While it includes a short section on how to write a blog post, if you want to learn how to produce long-form content for blogs and online sites, see the following specialist courses on offer at UK Writers’ College: Writing Articles for Websites and Blogs or Freelance Journalism.
'Informative and well-executed course that is easy to fit into a busy schedule. Lorraine was simply brilliant! I really enjoyed receiving her feedback and can already see the improvements in my work as a result of this course.'
Sarah McCay Tams, Writing SEO Copy for Websites Course
Course Overview
COURSE FEE
£ 565
Price includes VAT
NUMBER OF ASSIGNMENTS
13
The assignments vary in length.
NUMBER OF MODULES
6
These modules include around 100 pages of course notes.
COURSE DURATION
6
Work at your own pace – up to a maximum of six months.
START DATE: ANYTIME
Working with an individual tutor means you can start the course at any time.
ADMISSION REQUIREMENTS
- Basic writing skills are essential.
- Computer skills, e-mail and Internet access required.
- No previous tertiary qualification required.
Tutor for this Course
Lorraine Forrest-Turner
Lorraine Forrest-Turner is a freelance copywriter, published author and writing skills teacher.
She has worked on all sides of the words business, from journalism and public relations to marketing communications and content production. She writes web copy and blog posts for a range of clients, including Berkshire Healthcare NHS Foundation Trust, Amaxa Pharmaceuticals, Intersoft Carrier Management and Dash Digital Asset Management.
Lorraine is a member of the Professional Copywriters Network, the Chartered Institute of Public Relations, the Public Relations Consultants Association and Slough Writers Group. She hails from Aberdeen, Scotland, but has lived most of her adult life in Bucks, England.
In this video, Lorraine explains why writing for the web is different, and how learning to use compelling writing and search engine optimisation can help your content get read online.
Course Curriculum
Module 1
Getting to Grips With the Basics of SEO and GEO
- What is SEO?
- What is GEO?
- What makes them similar and different?
- How AI affects search results
- How SEO and GEO affect how we write copy
- The other factors that affect how people read and use websites
- 2 assignments
Module 2
Good Web Copywriting Practice
- What is web copywriting?
- What makes it different from other forms of writing?
- Mastering the 7 stages of effective copywriting – audience, objective, message, structure, style, drafting and editing
- 2 assignments
Module 3
Different Web Copy for Different Web Pages Part 1
- Why each page has its own style and purpose
- Writing an effective home page
- Writing an engaging about us page
- Examples of good home pages and about us pages
- 2 assignments
Module 4
Different Web Copy for Different Web Pages Part 2
- Writing landing pages with successful calls to action
- Why organisations use landing pages
- How to write a landing page
- How to drive traffic to a landing page
- 2 assignments
Module 5
Different Web Copy for Different Web Pages Part 3
- Writing products and services pages
- Writing other web pages including FAQs, contact pages, case studies, career/recruitment pages, news, articles and blog posts
- 3 assignments
Module 6
- What are keywords and how important are they in SEO and GEO?
- Why good content is still the best way to improve SEO and GEO
- The difference between organic and paid-for searches
- How to format copy for web pages
- How to write good page titles, headlines, hyperlinks, meta tags and alt text
- 2 writing assignments
What Our Students Say
Get These Additional Benefits
Lifetime Course Access
Benefit from free lifetime access to future course updates and access to our writing resources.
Work at Your Own Pace
Our courses work around you. You can pace your course around your busy life.
500+ Bonus Articles on Our Blog
A superb, constantly updated resource with articles on writing and interviews with writers.
Work Opportunities
Top students are invited to join our writers and editors for hire service.
Be the First to Know About Writing Competitions
We'll help you keep up to date with the latest competition announcements
Join a Community of Writers
You will have access to our friendly Facebook community, daily writing tips and writing inspiration.
Risk-Free 100% Money-Back Guarantee
We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.
Complete the Application Form to Enrol on the Writing SEO Copy For Websites Course
You will receive an approval email and invoice within one working day.
Should your form not submit, please let admin know at admin@ukwriterscollege.co.uk
Questions?
We've Got Answers
Detailed course notes covering the content of each module will be emailed to you.
At the end of each module, you will be required to complete one or two writing exercises.
Once a writing assignment has been completed and emailed to your tutor, you will receive an assessment, and the module will be considered complete.
Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.
You will get lifetime access to the course. You will also benefit from future updates and improvements to the course.
For the majority of our courses, only your tutor will see your work. It will remain completely private unless you get it published. The journalism courses might see your work published in the public domain, but you do have the final say as to whether or not this happens.
Students will receive a Writers College Certificate upon successful completion of the course, provided they meet the following conditions:
- Students must have completed all 13 assignments
- The course must have been completed within 6 months of registration
- Students are expected to attain a minimum average of 50% for the course
- Basic writing skills are essential
- Computer skills, email and Internet access required
- No previous tertiary qualification required
Because you will work with an individual tutor, you can start your course as soon as your application has been approved. There are no specific start dates as would be the case with a traditional college.
An application is usually approved within one working day. Once we receive proof of payment, your can start your course.
You could be starting your course today!
- Reading time: 14 hours
- Writing time: 10–15 hours
- Research time: 5–10 hours, depending on the complexity and depth of the assignments
After studying the module notes, the exercises should take between one and three hours to complete.
Once your application has been approved, you will receive notification of approval and an invoice via email. As soon as we receive proof of payment, the first module as well as your tutor’s email address and your login details will be sent to you. Your tutor will also be in touch to welcome you.
Any work created on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).
