The Writing SEO Copy for Websites Course

Price: £ 465.00


Writing SEO Copy for Websites Course

Become a Web Copywriter!

Learn how to write compelling, optimised content for websites

The Writing SEO Copy for Websites Course teaches you how to write compelling copy  that attracts and engages website visitors. Be at the forefront of this exciting writing field.

A web copywriter knows how to write effective content for the different pages of a website and understands the vital importance of keyword placement and SEO-friendly headlines.

The Writing SEO Copy for Websites Course is for you if you want to know how to

  • create killer copy for a Home page, with everything in the right place and a clear call to action.
  • write an About Us page that engages your client or customer.
  • write a Service page or a Product page that can lead to a sale.
  • earn money as a freelance web copywriter.
  • be your own boss as a freelancer working for clients around the world.

This Web Copywriting Course Gives You...

Expert, Individual Feedback

Get prompt, honest, detailed feedback on every assignment from a professional writer. We focus on your unique writing strengths.

No Peer Reviews!

You will only be assessed by your tutor, an expert in their field. No more guessing and wondering how to write; you'll be guided line by line.

No Automated Marking

We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!

A Flexible Schedule

Work wherever and whenever you want to. You can easily fit our courses around work and other commitments.

Relevant, Usable Content

Easy-to-digest course notes that capture a lifetime of writing experience, ready for you to apply to your own writing.

Ongoing Assessment

Your writing is assessed continuously as your course progresses.

A Fast, Efficient Way to Get the Web Writing Training You Need

Master web writing techniques and SEO tools

The Writing SEO Copy for Websites Course teaches you how to produce effective website copy so that your website ranks higher in search engine results.

Over six modules, you will learn effective SEO strategies that will help you write compelling headlines, powerful calls to action and engaging content.

All websites have a number of static pages that need to be well written, such as landing pages and product pages, among others. This course aims to give you the skills needed to make these pages relevant to your audience and to search engine results.

In this course, you will learn:

  • effective SEO practices
  • how to identify and write for your target audience
  • how to drive relevant traffic to your landing page
  • how to write excellent copy for landing pages, home pages and about us pages, among others
  • the basics of copywriting


Note: this course will teach you how to write excellent content for static pages. While it includes a short section on how to write a blog post, if you want to learn how to produce content for blogs and online sites, see the following specialist courses on offer at UK Writers College: Writing Articles for Websites and Blogs or Freelance Journalism.

'Informative and well-executed course that is easy to fit into a busy schedule. Lorraine was simply brilliant! I really enjoyed receiving her feedback and can already see the improvements in my work as a result of this course.'

Sarah McCay Tams, Writing SEO Copy for Websites Course

Course Overview

Start your course at any time – applications open all year round.


Price includes VAT



The assignments vary in length.



These modules include a 100-page course manual.



Work at your own pace – up to a maximum of six months.


Working with an individual tutor means you can start the course at any time.


  • Basic writing skills are essential.
  • Computer skills, e-mail and Internet access required.
  • No previous tertiary qualification required.
  • Students are expected to use MS Word for assignments (or software that supports the .doc/.docx format)
Lorraine Forrest-Turner_ Tutor for the Wriitng SEO Copy for Websites

Tutor for this course

Lorraine Forrest-Turner

Lorraine Forrest-Turner is a highly experienced freelance copywriter and communication skills trainer.

She has worked on all sides of the words business, from publishing and journalism to marketing communications. She specialises in business and marketing copy and has worked with companies such as BMW, AkzoNobel, 3M and the National Health Service. .

Lorraine is a member of the Professional Copywriters Network, the Chartered Institute of Public Relations, the Public Relations Consultants Association and Slough Writers Group. She hails from Aberdeen but has lived in Berkshire and Buckinghamshire most of her adult life.

In this video, Lorraine explains why writing for the web is different, and how learning to use compelling writing and search engine optimisation can help your content get read online.

Course Curriculum

Module 1

Getting the Basics of Web Copy Right

  • Content or copy? Is there a difference?
  • Is online writing really different?
  • Why people use online platforms
  • How people read online content
  • How the way we read online affects the way we write for the web
  • Dealing with a ‘dip in, dip out’ audience
  • Different copy for different websites
  • 2 assignments


Module 2

Good Web Copywriting Practice

  • What is copywriting?
  • What makes it different from other forms of writing?
  • The 7 stages of effective copywriting – audience, objective, message, structure, style, drafting and editing
  • 2 assignments


Module 3

Different Web Copy for Different Web Pages

  • How websites have changed in recent years
  • Writing the home page
  • Writing the about us page
  • Examples of good home pages and about us pages
  • 2 assignments


Module 4

Different Web Copy for Different Web Pages (Continued)

  • Landing pages
  • Why do organisations use landing pages?
  • How to write a landing page
  • How to drive traffic to a landing page
  • 2 assignments


Module 5

Different Web Copy for Different Web Pages (Continued)

  • Products and services pages
  • FAQs
  • Case studies and/or testimonials
  • Information and advice pages
  • News, articles, features and blog pages
  • Contact pages
  • Careers, current jobs and recruitment pages
  • 3 assignments


Module 6

How to Write Web Copy That Appeals to Both Humans and Search Engines

  • What is SEO and what factors affect it?
  • What are keywords and how important are they in SEO?
  • Why writing good content is the best way to improve your SEO
  • Organic and paid-for searches
  • How to format copy for web pages
  • How to write good page titles, headlines and hyperlinked copy
  • 2 writing assignments


What Our Students Say

Noreen ArangiesWriting SEO Copy for Websites Course
Read More

I found the course intense, but enlightening. Lorraine is a wonderful tutor. She is firm, helpful and clearly very knowledgeable. I’ve learned a great deal from her, especially how to find a balance between creative and technical writing. She has honed my skills and made me feel a lot more confident in my writing. She never sugarcoated my struggles and adequately directed me towards successful applications.
Emma OloiWriting SEO Copy for Websites Course
Read More

Excellent. Lorraine was wonderful to work with – great feedback and good communication.
Bronwen Doran Writing SEO Copy for Websites Course
Read More

Lorraine is a fantastic tutor. She is encouraging. Her feedback is direct and constructive.
Ashika Ramjith Writing SEO Copy for Websites Course
Read More

It was a very thought-provoking and inspiring learning experience. Awesome tutor!

Get These Additional Benefits

Lifetime Course Access

Benefit from free lifetime access to future course updates and access to our writing resources.

Join a Community of Writers

You will have access to our friendly Facebook community, daily writing tips and writing inspiration.

500+ Bonus Articles on Our Blog

A superb, constantly updated resource with articles on writing and interviews with writers.

Work at Your Own Pace

Our courses work around you. You can pace your course around your busy life.

Work Opportunities

Top students are invited to join our writers and editors for hire service.

Be the First to Know About Writing Competitions

We'll help you keep up to date with the latest competition announcements

Risk-Free 100% Money-Back Guarantee

We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.

Complete the Application Form to Enrol on the Writing SEO Copy For Websites Course

You will receive an approval email and invoice within one working day.

*If the application form doesn’t submit, please contact admin and we’ll assist you.

Questions? We've Got Answers

Detailed course notes covering the content of each module will be emailed to you.

At the end of each module, you will be required to complete one or two writing exercises.

Once a writing assignment has been completed and emailed to your tutor, you will receive an assessment, and the module will be considered complete.

Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.

You will get lifetime access to the course, and you’ll benefit from all future updates and improvements to the course.

For the majority of our courses, only your tutor will see your work. Your work will remain completely private unless you get it published. In the journalism courses, your work might be published in the public domain, but you do have the final say as to whether or not it is published.

Students will receive a Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 13 assignments
  • The course must have been completed within 6 months of registration
  • Students are expected to attain a minimum average of 50% for the course
  • Basic writing skills are essential
  • Computer skills, email and Internet access required
  • No previous tertiary qualification required

Because you will work with an individual tutor, you can apply for a course and start as soon as you want to. There are no specific start dates as would be the case with a traditional college.

An application is usually approved within one working day. Once we see proof of payment, your course will start.

You could be starting your course today!

  • Reading time: 14 hours
  • Writing time: 10–15 hours
  • Research time: 5–10 hours, depending on the complexity and depth of the assignments


After studying the module notes, the exercises should take between one and three hours to complete. 

Once your application has been approved, you will receive notice of approval and an invoice via email. As soon as we see proof of payment, you will receive the first module. We will also send you your tutor’s email address and your login details. Your tutor will also be in touch to welcome you.

Any work you create on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).

Got More Questions?

We would love to help you choose the best course for you. Tell us what style of writing you want to develop and we'll give you some options.