How Do You Get Your Website to Show Up in AI Searches?
If you’re wondering how to get your website or content to show up in AI searches, you’re not alone. With more than 70% of online searches now powered by AI, staying visible requires a new approach. Not long ago, the big question for businesses was: How do we rank on Google? Today, the challenge is […]
AI and the Role of the Copywriter
Can AI replace copywriters? JANA DU PLESSIS MÜLLER investigates. We copywriters often bristle at the mention of AI and its role in our profession – and with good reason. Company leaders have been asking an uncomfortable question: ‘Why should I hire a copywriter when AI can generate the content for me?’ Of course, the intention […]
The Rise of Content Marketing: How Writers Can Excel in this Booming Industry
With the growing popularity of digital media and online businesses, content writing has become one of the most sought-after jobs in the United Kingdom. This article explores the roles, industries and skill requirements for UK-based content writers. Job roles in content writing Content writing is a versatile field that involves creating written content for various […]
