Social Media Writing Skills

If you need to create effective content for Facebook, Twitter, LinkedIn, Instagram, or other social media, you need this course!

Most of the social media copy out there is poorly written. This is both good and bad, because clean, compelling copy really stands out.

In this course, exclusively tutored by social media and writing expert Tiffany Markman, you’ll learn how to properly leverage social media - whatever your business might be, whatever its size, and wherever you’re based.


This course is for you if ...

…you’ve been too afraid, too busy or not confident enough in your writing skills to get onto social media and start posting!



You will learn:

  • audience targeting
  • content and idea development
  • writing style and tone
  • call to action writing
  • how to write for:
Facebook, Twitter, LinkedIn, Instagram and YouTube
  • what ‘good content’ looks like
  • dipping into paid advertising
  • engaging on an ongoing basis
  • building a community
  • and some of the writing techniques, tips, tools and tricks that true social media rockstars use to get real results, day in and day out!


“I learned a lot from the course and feel I improved my writing skills for social media. Tiffany was great. She always ... [gave] me a tailored response which I appreciated."

Natasha Cherrie, Social Media Writing Skills



Course Details:


This course is for:


Admission Requirements:

  • Cost: £ 365.00
  • Modules: 3 Modules
  • Duration: 4 months
  • Start date: At any time; applications all year round via our website
  • Those already working in the communications industry, who want to learn more about social media writing
  • Those expected to write on behalf of their companies (in any industry) for social media platforms
  • Small business owners, entrepreneurs, consultants and freelancers who want to increase their online exposure and credibility – and drive more leads
  • Hobbyists who want to promote their passion online
  • Anyone who wants to get more control over how they communicate
  • Basic English writing skills
  • Basic computer literacy skills
  • Access to e-mail and the Internet
  • No previous tertiary qualification
  • No existing social media profiles needed to start with

Tutor for this course:

Tiffany Markman

Tiffany Markman is a copywriter, corporate trainer and event presenter who teaches and speaks globally and locally on writing, social media, language, communication, marketing, messaging, customer service, small business management, freelancing, and more.

Over the last 10 years, Tiffany’s delivered lectures and masterclasses, spoken at conferences and presented training in 13 countries and created copy for over 400 different brands.

Tiffany Markman won the 2020 Freelance Copywriter of the Year Award in the UK-based Corporate Livewire Prestige Awards.

Read more about Tiffany here>



Course Curriculum

Module 1 - The Building Blocks

  • Social vs other media
  • Creating copy of quality
  • Understanding the user experience
  • Targeting specific audiences
  • Providing value and advice
  • Developing content ideas
  • Scheduling your posts
  • Building a good writing style
  • Writing calls to action
  • Proofreading and quality control
Writing Assignment (3 exercises)

Module 2 - Facebook and Twitter

  • Facebook Page vs Profile
  • Getting set up
  • Best engagement techniques
  • Quality posting tips
  • Intro to Facebook Advertising

  • Why use it & how to set it up
  • The lingo
  • Hashtags, lists, search & links
  • Getting started on Twitter
  • Engaging readers
  • Twitter etiquette (dos and don’ts)
Writing Assignment (2 exercises)

Module 3 - LinkedIn, Instagram and Youtube

  • Why use LinkedIn?
  • Tips for set-up
  • The basics
  • Tips for engaging
  • Why use Instagram?
  • Insta Stories and Insta for Business
  • The basics
  • Tips for engaging
  • Writing style for captions
  • Why writing is part of using YouTube
  • Optimising for search
  • The basic elements of YouTube writing
Writing Assignment (3 exercises)




“Quite apart from the writing aspect, Social Media has never been my playground. Have I learnt a lot? Absolutely. There was always a prompt response to my never-ending questions, and great, constructive feedback on my assignments. Tiffany was everything I could have asked for in a tutor and mentor.”

Gisele Crewdson, Social Media Writing Skills




How does the course work?

Detailed class notes covering the content of each module are e-mailed to students. At the end of each module, students will be required to complete three writing exercises.

In total, the course includes several short writing assignments, all of which count towards the final result of the student.

Students will also need to create a presence on Twitter, Facebook, LinkedIn, YouTube and/or Instagram (either their own or a company’s), if they don’t have these in place already.

Once the writing assignment has been completed, and e-mailed to the lecturer, feedback (and a result) will be sent to the student and the module will be considered complete.


Conditions of Certification:

Students will receive a UK Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all assignments
  • The course must have been completed within four months of registration
  • Students are expected to attain a minimum average of 50% for the course

Minimum Estimated Time Commitment:

  • Reading time: 10 hours
  • Writing time: up to 20 hours
  • Research time: up to 10 hours

Need more advice about the best course for you?

We would love to chat to you if you have any questions about our writing courses.

If you need some advice about the best course or writing field for you, drop us a line or give Koos or Nichola a call at +44 1892 710877. We can tell you about going rates in the field, chance of publishing success and general writing career options both in the UK and internationally.

  • If you have questions about how we work, we have information in our FAQ section and How We Train section.
  • If you want to pay off your course fee, please read the information here.
  • For information on our refund policy, please read our policies here.
  • To register for the course, please click here:
Enrol here


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About Us

We offer specialised, online writing courses tutored by award-winning writers. Get the writing tools you need, expert insider advice and hours and hours of writing practice. Work one-to-one with a professional writer and realise your writing dreams.

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+44 (0)1892 710877


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