AI and the Role of the Copywriter
Can AI replace copywriters? JANA DU PLESSIS MÜLLER investigates. We copywriters often bristle at the mention of AI and its role in our profession – and with good reason. Company leaders have been asking an uncomfortable question: ‘Why should I hire a copywriter when AI can generate the content for me?’ Of course, the intention […]
The Rise of Content Marketing: How Writers Can Excel in this Booming Industry
With the growing popularity of digital media and online businesses, content writing has become one of the most sought-after jobs in the United Kingdom. This article explores the roles, industries and skill requirements for UK-based content writers. Job roles in content writing Content writing is a versatile field that involves creating written content for various […]
Upwork: Marketing Yourself as a Writer
Learn all about the digital marketplace that can help you kick start your business as a freelancer. BY MICAELA REDGARD Digital is the future, but some digital platforms are outdated. It’s time you forget about the old ways of doing things and keep up with the new. Up as in Upwork! Upwork is an American […]